Why You Need to Speed Up Your Website
Your visitors are impatient and don't like waiting.
2 seconds is the longest the average internet user will wait for a page to load
Multiple performance metrics around speed: https://blog.hubspot.com/marketing/page-load-time-conversion-rates
1. Slow Pageloads Drop Your Bounce Rate
2. A Slow Website Decreases Conversions
3. Google Penalizes Slow Websites in Search Results
Google aims for under half a second